What is Beauty?

Gary Jones
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Beauty is Confidence, Confidence is Beautiful

Finding the beauty in ourselves and those we share this world with will not only change the way we accept and value ourselves, but will make giant strides in helping to change the world we live in.

When I was presented the opportunity to be a beauty writer for Prowdr, I was thrilled, to say the least.  The beauty industry is and has always been more than a hobby or a passion for me…it is what I chose as a career.  Thirty years of developing skin care, bath and body products and color cosmetics was rewarding beyond belief; however, my greatest accomplishment has been having the opportunity to help thousands of women and men look and feel beautiful.

The term “beauty” can be a bit intimidating.  My goal in creating products was never to change a person’s appearance, but to create products that help to instill confidence in a person, regardless of age, gender, color, size or shape.  As a society, we’ve been conditioned to believe that the more beautiful we are, the more confident we will be.  The reality is, however, the more confident we are, the more beautiful we will be.

Our skin is not only the body’s largest organ; our skin tells the story of us…where we’ve been and where we are today.  How we treat our skin, and what we put on our skin is a clear indication of who we are and how we want to be perceived.  Beauty isn’t, or rather, shouldn’t be measured by how people see us, but how we see ourselves.

Throughout my younger years, I worked tirelessly to perfect my imperfections on the outside without realizing the real imperfections were with my confidence and how I felt about myself on the inside.  When each of us realize that beauty is not measured by a chiseled body or perfect bone structure, but rather by who we are, how we treat others and how we feel about ourselves, only then can we feel beautiful…or more importantly, feel confident.

Our goal should not be to change the way we look, but to confidently project who we are, where we’ve been and where we are going.

This week’s beauty tips go beyond which products to use or how to apply them.  This week’s beauty tips, in fact, require no products at all.  The following are my tips for becoming the most beautiful versions of yourself:

  • Before you get dressed, put on your makeup or fix your hair, stand in front of the mirror and take a long look at yourself.  Rather than focusing on what you perceive your flaws to be, accept your ‘imperfections’, realizing that each of us is perfectly imperfect.  It is, in fact, those imperfections that make us uniquely beautiful.  Now for the difficult part.  Look deeply into your own eyes and say, “I am beautiful…just the way I am”.  It may take a few tries, but trust me, finding the beauty within yourself will change the way see yourself and the way others see you as well.
  • Secondly, make it a regular habit to tell a stranger that they are beautiful.  You can never imagine how those words can make a person feel.  In addition, you can never imagine how saying those words to someone will make you feel about yourself.

Finding the beauty in ourselves and those we share this world with will not only change the way we accept and value ourselves, but will make giant strides in helping to change the world we live in.

For over 30 years, Gary Jones has been responsible for the conception, strategic, positioning, formula development, introduction, promotion and continued education of over 3,000 unique beauty and personal-care products. Most recently serving as vice president of marketing/research & development for Beauticontrol, Jones was instrumental in developing the company’s portfolio of age-defying skin-care solutions, spa-quality bath and body treatments and color cosmetics. Jones is a graduate of Arizona State University, with a degree in kinesiology. He and his husband currently reside in Sedona, Arizona.

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Check out our Mind & Body section on Prowdr for more articles like this one!

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