Improve Your Mascara
Eye-Q

Gary Jones
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Looking for outrageously long, luxurious lashes that last and last? These tips and tricks will help you get the length, volume and drama you’re looking for, in the blink of an eye.

Clump-Free Lashes

A brand-new bottle of mascara can transfer a lot of extra product on the wand for the first few uses, causing clumpy lashes.  Before your first coat, glide the brush over a tissue to remove any excess mascara.

Keep the Curl

If you coat your lashes evenly with product, it will weigh down the tips of the lashes, causing them to straighten after a few minutes.  To help maintain curl in your lashes, apply a thicker coat of mascara at the root of the lashes and lighter toward the ends.  You can achieve this by wiggling the wand back and forth at the base, then lightly combing to the tips.

Waterproof Your Lashes

Waterproof formulas are great at holding curl and keeping your mascara from smudging and fading throughout the day, but because it is more difficult to remove, try applying your regular mascara first and finishing with a coat of waterproof to increase the wear of your mascara and make it easier to remove at the end of the day.

Two Coats Are Better Than One

If you have thin or light colored lashes, coat both sides of the lashes by alternating between looking up and looking down while applying mascara. This will ensure that the hairs are fully covered, creating thicker, fuller lashes.

Choose Your Coverage

The way you hold the brush when applying your mascara can make a huge difference on the end result.  Holding the brush horizontally and wiggling back and forth will boost lash volume, while holding it vertically and running the tip of the brush along the length of your lashes will leave you with longer, more natural-looking lashes.

Double-Duty Wear

Get more out of your mascara by using it as a gel liner.  Swipe an eyeliner brush over your mascara wand and use it to trace your upper and lower lash lines for a gel-liner finish that will last all day…and all night.

Pump Up the Volume

If you want to increase the lengthening and thickening properties of your mascara, dust a loose powder on your lashes after each coat of mascara has dried, prior to application of the next coat.  Powder has grip, so it will stick to your lashes in between each coat of mascara, making your lashes appear more voluminous.

Bye-Bye Boo-boo

If you accidentally touch your eyelid with mascara after you’ve applied your shadow, wait for the spot to dry, then place the tip of a cotton swab on the spot, and spin until it is gone.  If you try to remove the mark while the mascara is still wet, you will smear it and make the problem worse.

Take It All Off

To remove mascara, wet a cotton round with eye-makeup remover and hold it on top of your closed eye.  Let the liquid soak into your mascara and it will remove easily, with much less rubbing.

Lash Out

If you are only giving your eyelashes one or two coats of mascara, you are not getting the full effect.  Applying three or even four coats of mascara will help to amplify both the length and volume of your lashes.  Apply a coat of mascara before each coat dries completely.  If you let it dry before your next coat, it is hard to reposition any eyelashes you aren’t quite satisfied with.

Primed and Ready

What do foundation, mascara and eyeshadow all have in common?  They work better with a primer.  It may seem like an unnecessary step, but smoothing a quick coat of primer on before your favorite mascara will give you thicker, longer and stronger lashes.  How?  A primer will coat the lashes to thicken, lengthen and nourish the lashes while providing a tacky surface for the mascara to adhere.

Gary’s Pick:

If you are looking for a durable, high-definition mascara that provides volume, length and curl to give you that false-lash effect, it’s hard to beat Beauticontrol’s Dramatic Lash Mascara.

Available in black and brown, this formula contains:

  • Carnuba Extract—to thicken and moisturize lashes
  • Candelilla Wax—to amplify lash volume
  • Acacia Senegal Gum—to lengthen and separate the lashes
  • Castor Seed Oil—to lubricate and condition lashes
  • Specialized Film Formers—to cling to lash tips, creating instant volume and depth

Click Here for Pricing and Ordering Information

For over 30 years, Gary Jones has been responsible for the conception, strategic, positioning, formula development, introduction, promotion and continued education of over 3,000 unique beauty and personal-care products. Most recently serving as vice president of marketing/research & development for Beauticontrol, Jones was instrumental in developing the company’s portfolio of age-defying skin-care solutions, spa-quality bath and body treatments and color cosmetics. Jones is a graduate of Arizona State University, with a degree in kinesiology. He and his husband currently reside in Sedona, Arizona.

It’s time to write in with any beauty questions you have! Email Gary at Prowdr Beauty.

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